THE SPOTIFY OF MY EYE

a spotify library card curated by you and your favorite creators

with spotify x d&ad

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ROLE:

COPYWRITING & CREATIVE DIRECTION

BRIEF:

encourage gen-z USERS
to incorporate
audiobooks
and other spotify categories 
into their daily routines.

INSIGHT:

SPOTIFY IS a platform AS MULTI-FACETED AS GEN-Z.

let's connect to our interests,
& each other,
all in one place -

because whatever accompanies you
to the top,

SPOTIFYs got

the audio quality time for that.

COLLABORATORS:

Erinn Budd
Kristina Erskine
Devante Washington
Desmond Allen
Bradley Valentin
Mazharul Talukdar

So I says
to
Spotify, I says:

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I mean,
a       
should be

digital streaming platform

dsp

& how do you find a reflection in something
you cant hold?

with a
spoti
fy library card

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a digital, shareable,
&
customized card

curated by you 

& your

favorite creators

favorite creations

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tap in with
the people
you love
to share
good things with

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plus, get
exclusive access

to honest & open

creator conversations

with
spotify greenroom

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a conversation
w/ artist cordae & author paulo coelho

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a conversation
w/ artist taylor swift & author jenny han

because
whatever mood
you're in

we're in it too.

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see what we did, there?

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& when
you care about a lot of things

why not
let it show?

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JUMP TO: