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THE SPOTIFY OF MY EYE
a spotify library card curated by you and your favorite creators
with spotify x d&ad
ROLE:
COPYWRITING & CREATIVE DIRECTION
BRIEF:
encourage gen-z USERS
to incorporate audiobooks
and other spotify categories
into their daily routines.
INSIGHT:
SPOTIFY IS a platform AS MULTI-FACETED AS GEN-Z.
let's connect to our interests,
& each other,
all in one place -
because whatever accompanies you
to the top,
SPOTIFYs got
the audio quality time for that.
COLLABORATORS:
Erinn Budd
Kristina Erskine
Devante Washington
Desmond Allen
Bradley Valentin
Mazharul Talukdar
So I says
to Spotify, I says:
I mean,
a should be
digital streaming platform
dsp
& how do you find a reflection in something
you cant hold?
with a
spotify library card
a digital, shareable,
&
customized card
curated by you
& your
favorite creators
favorite creations
tap in with
the people
you love
to share
good things with
plus, get
exclusive access
to honest & open
creator conversations
with
spotify greenroom
a conversation
w/ artist cordae & author paulo coelho
a conversation
w/ artist taylor swift & author jenny han
because
whatever mood
you're in
we're in it too.
see what we did, there?
& when
you care about a lot of things
why not
let it show?
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